Back to the basics

Do you ever think of your business and think man……. I love this industry so much and I love what I do so much but why? Why do I feel like I cannot push any harder than what I am already doing? I feel that I have done everything I could for my business but I do not see any movement on the books. Why am I not seeing more profit than before? The reasons can be vast and you never know what is the actual reason until you sit down and look at it from another point of view.

Think about this in an elementary mindset, take it back to the basics per say. Sometimes we get so carried away with getting our business complex that we lose who we are ourselves and why we got in the business to begin with. Do not get caught up in the glamour of being a business owner but remember why you started from the get go. You had an idea when you first started that moved you so much that got you out of your comfort zone. An idea that moved you so much you told everyone about your new business and you couldn’t shut up telling your spouse about your day every day.

That is what a lot of people forget about is what brought themselves to the decision of starting their own business. Now there are other reasons why your business is “peaked” in your eyes but from an outside view you are standing in the way of your company advancing because of any of the following reasons: time management, mindset, not enough labor force, and lack of following up. These are only a few reasons why your business could not be seeing an increase in production. These are also crucial points of your business that you need to get under control, because if you do not you will not be seeing your business “peaking” but diving into the ground.

I want to cover these points because these are some of the basic rules that everyone should follow in their business if they would like a top performing company. Time management, I do not see how some people do not schedule their own day but hey, its business so don’t be surprised. Sometimes the day gets away from you then when you turn around the day is gone and you got nothing done. Time management is exactly what the name is, start from your calendar and when you book a meeting remember to give yourself travel time. Give yourself a time to when it is not valuable money-making time to brainstorm and innovate new opportunities for your business.

Remember that innovation is a key asset to companies, you are not trying to be like other companies you are trying to give the business your spin. Is that not why you got into business for yourself? Also remember that you still have to have time to relax in any given day, you do not want to burn yourself out. When you burn out, your business will hurt from it so remember to get a nice work and life balance in your day. Next mindset, this is your key to anything in your work or personal life.

A negative mindset is your worst enemy in business and can hurt your production just as quick as shutting the doors early for the day. So, what you want to do is give yourself a pep talk in the morning, listen to a motivational speaker, listen to workout music, you got to pump yourself up in the morning. This is your business!!!! Not some freaking Wal-Mart that you are greeting a bunch of strangers, this is YOUR BUSINESS!!! Your life can change because of the way your clients or customers see you. No one cares how the Wal-Mart greeter acts because honestly…………..they are going to shop there whether someone greets them or not. Wal-Mart is a billion-dollar company yours is not……………not yet that is 😊 so hit that day like you mean it.

Hit that day like a punching bag and you are putting energy into it, you want to make a change in your life do you not? YOU WANT TO MAKE A CHANGE DON’T YOU!!!! Sorry about the all caps, here I am getting pumped up myself. Keep a winning mindset and you will be a winner, act like you are a loser and be all down in the dumps because the sun is up and guess what there champ? You will be a loser and you will lose, it is as easy as that. Yes, I know everyone has an off day and there is nothing you can do about that, but you do get to decide what you do with that day.

So, hit it hard and hit it like you mean it, you got this!! Where are we at now………ummmm oh yes not enough labor force. I know sometimes you actually do need to hire some people to work with you, do not use this as an excuse if your time management is straight jacked. This is last resort after you get everything else in check. How do I know I need more people you ask? When you are running to the red line all day and still in back to back meetings, hints you need someone to work at your business with you.

If you are constantly having to close the doors due to meetings you have to be at and no one to man the store, then you need to hire some help. You close the doors due to needing to get lunch…………. you do not need to hire any help it’s called delivery, so use it. Last but never least in our list of basics here, and this one will straight up crush your business if you do not do it and that is following up. Most transactions are not done until the 5^th to 7^th meeting. That means if you are giving up 3-4 times in then you are quitting too early.

This is not McDonald’s the customer you are trying to win over does not know that they need you as much as you know that they need you. They will procrastinate over and over again because they are not fully ready to do business with you. Don’t believe me? Ask a realtor! How many times do they need to show one of their clients a house before they see the one they want to buy? If a realtor shows a house to a person once and that is the first house they have ever seen and they buy it no questions asked…………..this is called a unicorn and you should saddle that puppy and fly it to space mountain!!!

Because that will happen about .000025% of the time. In the real-world people have to trust you, then they need to trust your knowledge, then they need to trust the weather……..they think of any reason not to sign the first time. But show them you know your stuff, earn their respect and their trust. You do this then the person will know they want to do business with you, it is a relationship people so treat it that way. I always tell people a first meeting is a first date, how nervous were you when you met your spouse or partner?

That is what this meeting is, so chill and take it slow, you know your stuff. Do not overwhelm the person with your massive brain power! But listen to them, know their problem, find the solution, then present that solution. That right there can be three meetings off the bat. So just remember some people take longer than others sometimes to do business, but it’s cool do not freak out just remember to do your follow up. They want to do business, so be that person they do business with and make your business thrive!